The Philosophy

Don’t JUST “go for it”

 beyond expectations

With the emphasis on:

Don’t JUST…



The Go it “Call”

originates from the well-known hand sign which says:

“The sky is the limit”

extended to an exclamation mark to become the Go it “Call”

Get Connected

The biggest enemy of Go it ! is the JUSTification of mediocrity. 

Events worth supporting

Go it ! has the depth to replace “go for it” as the call for action.

work place

At Go it ! Our vision and mission is to help people achieve beyond expectations.


We help you to identify outcomes in the workplace

We help you set up identifiers of  performance

and a  reward system.

We use an experiential learning program to create a culture.

Make contact to set up a free 30 mins Zoom meeting to share some ideas on how we can help you.

Latest Inspirational Video

Ready to be inspired?

Go it ! – Don’t JUST “go for it” – Go it! – Go beyond it!

Features of the Go it ! call

calls for performance beyond expectations

The philosophy puts the power behind your call

holds the character to replace “Go for it” as the call for performance

Ever shouted “go for it!” ? Now shout out loud – get the idea?

Next Steps

Lots of Ways to Get Started with Go it !

Go it ! is inspired – Keep dreaming – Set expectations – Go it ! beyond…

Put us in contact with someone who you know is “Going it !” for us to make contact and share the story.

Order a Copy & Read the Book

Call us to do an experiential intervention with your group, to put you in a Go it ! culture.

Make your mission Go it ! radical.


Share your Go it ! experience for sharing on our Instagram – Send a photo/video and your story.

Go it ! beyond your wildest dreams…

Get Involved

Join Our Community

Go it ! KZN Book Launch

march 1st, 2021 @ 5:30pm
170 Victoria St. Pietermaritzburg. 3201

Come and join us for an evening of inspiring interaction and free book giveaways.


Go it ! GP Book Launch

April 5th, 2021
Santon Square, 2054

Come and join us for an evening of inspiring interaction and free book giveaways.


Monthly Competition

1st Jan – 31st Dec 2021, international

Submit your Go it ! experiences through photos, videos, and text. A monthly giveaway package will awarded to contributors. 


Calling business involvement

Community over Competition, let’s work together…


(We are Trademarked)

goit-font is a registered trademark in Code 25.

Adams & Adams in South Africa will soon be registering the TM world wide.

If you believe...

In the  philosophy

That the  call can replace “go for it” as the call for performance

And agree...

That there is no sports clothing brand with a more powerful slogan than

That your brand, supported by the  philosophy, can capture more than 10% of this market

And your...

That your sports clothing company has the depth to make an investment to run with

And you want to invest accordingly, then you are invited to make contact with the  management.

Go it ! Products for Sale

This Book Will Change Your Life

The origin of this book is from someone who has gone beyond all limits and learned from experience what it takes to achieve beyond expectations.

The introduction to this book is an overview of where Go it! comes from and where you can take it to. It describes what Go it! is definitely not and what Go it ! is ultimately meant to reach through those who realise that there is life after mediocrity. The endless list of Go it!proverbs is there for you to use as regular reminders to Go it! all the time, under all circumstances. You are invited to add to the proverbs and reminders, so others can benefit from it.

  • to come soon –

The essence of the book lies in the inspiration from a collection of the best real life Go it !experiences that some real Go it ! performers share with us. Their commitment that comes from inside is evident in their passion to outperform all limits. Their dreams that realise in Go it ! strategies and goals take them to unexpected heights. Their lifestyle make them react spontaneously in a Go it ! driven way. There is no end to how and where and when people with a Go it ! attitude live a life beyond expectations.

Go it beyond expectations !

You are invited to complete this book by entering the story of your real-life Go it! experience.

The ten most inspiring entries will be published in the first edition of this book and each entry will share in the net income from the book. The share being at the discretion of the Go it! management. Describe your Go it! experience in not more than 1000 words.

Also, send a photo that illustrates the essence of your experience.


  • Management’s decision regarding which entries are to be published is final. 
  • Go it! holds the right to edit your entry at its discretion.
  • Go it! will hold all rights of publication of your entries

Get in touch with Go it !

Interested in

13 + 8 =